22Red

When legendary System of a Down bassist Shavo Odadjian founded 22Red in 2018, he wasn't just another celebrity entering the cannabis space—he was bringing his lifelong passion for the plant to life. As a medical marijuana patient himself, Shavo understood the importance of quality, consistency, and potency that many consumers seek.The name "22Red" reflects Shavo's lifelong connection to the number 22, which he considers his lucky number, combined with his favorite color. What began as a premium flower brand in California quickly expanded to include carefully crafted pre-rolls, concentrates, and vape products.By partnering with expert cultivators and maintaining strict quality control standards, 22Red has established itself as a musician-backed brand with genuine cannabis credibility. Their strategic growth into Arizona and Nevada markets demonstrates their commitment to bringing premium cannabis experiences to consumers across multiple states while maintaining the artistic, innovative spirit that inspired the brand from day one.

22Red currently operates in three key cannabis markets—California, Nevada, and Arizona—with products available in select licensed dispensaries throughout these states. Their product lineup centers around meticulously selected high-potency flower strains that undergo rigorous testing to ensure consistent quality and effects.The brand's core offerings include premium flower available in various formats, pre-rolls that maintain the integrity of their signature strains, and high-quality concentrates. Their vape cartridges feature strain-specific formulations that preserve the unique terpene profiles of their most popular varieties. Each product category adheres to 22Red's exacting standards for potency, flavor, and overall experience.What sets 22Red apart is their approach to strain selection—focusing on cultivating and sourcing genetics that deliver reliable effects with distinctive character. Their limited-batch philosophy ensures freshness while allowing them to continually introduce new varieties alongside their established favorites. The brand maintains a boutique approach to production while scaling thoughtfully to reach cannabis enthusiasts across multiple states.

At its core, 22Red is driven by a mission to elevate cannabis culture through authentic artistic expression and uncompromising quality standards. Founded by an artist who values cannabis as a creative tool, the brand is committed to producing products that inspire creativity, promote wellness, and enhance life's meaningful moments.22Red believes that cannabis should be approached with the same passion and precision as creating music—with attention to detail, respect for the craft, and a focus on the experience. They are dedicated to providing consistent, premium products that consumers can trust while advocating for responsible cannabis use.The brand actively supports cannabis education initiatives and works to destigmatize use through thoughtful brand representation. 22Red embraces sustainability in their operations whenever possible and seeks to build a community around their products that reflects diversity, creativity, and authenticity—values that align with both Shavo's artistic journey and the evolving cannabis landscape.