22Red currently operates in three key cannabis markets—California, Nevada, and Arizona—with products available in select licensed dispensaries throughout these states. Their product lineup centers around meticulously selected high-potency flower strains that undergo rigorous testing to ensure consistent quality and effects.The brand's core offerings include premium flower available in various formats, pre-rolls that maintain the integrity of their signature strains, and high-quality concentrates. Their vape cartridges feature strain-specific formulations that preserve the unique terpene profiles of their most popular varieties. Each product category adheres to 22Red's exacting standards for potency, flavor, and overall experience.What sets 22Red apart is their approach to strain selection—focusing on cultivating and sourcing genetics that deliver reliable effects with distinctive character. Their limited-batch philosophy ensures freshness while allowing them to continually introduce new varieties alongside their established favorites. The brand maintains a boutique approach to production while scaling thoughtfully to reach cannabis enthusiasts across multiple states.
When legendary System of a Down bassist Shavo Odadjian founded 22Red in 2018, he wasn't just another celebrity entering the cannabis space—he was bringing his lifelong passion for the plant to life. As a medical marijuana patient himself, Shavo understood the importance of quality, consistency, and potency that many consumers seek.The name "22Red" reflects Shavo's lifelong connection to the number 22, which he considers his lucky number, combined with his favorite color. What began as a premium flower brand in California quickly expanded to include carefully crafted pre-rolls, concentrates, and vape products.By partnering with expert cultivators and maintaining strict quality control standards, 22Red has established itself as a musician-backed brand with genuine cannabis credibility. Their strategic growth into Arizona and Nevada markets demonstrates their commitment to bringing premium cannabis experiences to consumers across multiple states while maintaining the artistic, innovative spirit that inspired the brand from day one.
At its core, 22Red is driven by a mission to elevate cannabis culture through authentic artistic expression and uncompromising quality standards. Founded by an artist who values cannabis as a creative tool, the brand is committed to producing products that inspire creativity, promote wellness, and enhance life's meaningful moments.22Red believes that cannabis should be approached with the same passion and precision as creating music—with attention to detail, respect for the craft, and a focus on the experience. They are dedicated to providing consistent, premium products that consumers can trust while advocating for responsible cannabis use.The brand actively supports cannabis education initiatives and works to destigmatize use through thoughtful brand representation. 22Red embraces sustainability in their operations whenever possible and seeks to build a community around their products that reflects diversity, creativity, and authenticity—values that align with both Shavo's artistic journey and the evolving cannabis landscape.
At Calm Effect, we're drawn to 22Red's genuine connection to cannabis culture. Unlike many celebrity-backed brands, Shavo's passion for the plant was established long before launching his company, resulting in products that truly reflect a connoisseur's perspective.We appreciate their commitment to potency and consistency—when you purchase 22Red, you know you're getting premium quality that delivers the effects you're seeking. Their flower consistently tests at impressive THC levels while maintaining complex terpene profiles that experienced consumers will appreciate.Their thoughtful approach to expansion has maintained product integrity across markets, something our deal-seeking customers value tremendously. Rather than rushing to scale, 22Red has prioritized quality control and brand authenticity.For customers looking for cannabis with artistic roots and rock-solid quality, 22Red offers a premium experience worth the investment. Their limited-batch approach means when we feature their deals, you're accessing truly special products that stand out in an increasingly crowded market.
