Sira Naturals operates as a premium cannabis brand under the AYR Wellness umbrella, maintaining its reputation for excellence in Massachusetts. Their operations include state-of-the-art cultivation facilities in Milford where they grow high-quality cannabis using sophisticated environmental control systems that optimize light, nutrition, airflow, and humidity.The company's product portfolio spans multiple categories including premium cannabis flower, concentrates, oils, edibles, tinctures, topicals, and vaporizer products. Each offering is crafted using their proprietary production methods that emphasize quality and consistency.Sira maintains a strong retail presence through dispensaries in Somerville (now serving both medical patients and adult-use consumers), Needham (medical only), and has expanded to locations like Back Bay in Boston. Their Somerville location in Davis Square provides convenient access for patients and customers alike, situated in one of Boston's most vibrant communities.What sets Sira apart is their scientific approach to cannabis cultivation and production. Their sophisticated facility allows for precise control over growing conditions, resulting in premium cannabis that meets the highest standards for potency, flavor, and effectiveness.

Founded in 2013 following Massachusetts' medical marijuana legalization, Sira Naturals emerged as a trailblazer in the state's cannabis industry. Founder Michael Dundas established the company with a vision to elevate industry standards through scientific precision and professional practices. This commitment to excellence quickly positioned Sira as a respected leader in Massachusetts cannabis.In 2018, Sira achieved a significant milestone by becoming the first business in Massachusetts to receive a license to cultivate adult-use cannabis. This groundbreaking achievement was followed by additional licenses for manufacturing cannabis-infused products and transportation services, establishing their vertically integrated operation.In a notable industry development, Sira Naturals was acquired by Cannabis Strategies Acquisition Corp (later renamed AYR Wellness) in a strategic move that expanded their capabilities while maintaining their commitment to quality. Another pioneering achievement came in 2019 when Sira became the first cannabis company in Massachusetts to unionize its workforce, demonstrating their dedication to fair labor practices and community values.

At the heart of Sira Naturals' mission is the belief that cannabis can enhance wellbeing through both scientific understanding and natural principles. They strive to provide Massachusetts patients and consumers with the highest quality cannabis products while advancing the science of feeling better.Their core values include unwavering quality standards, scientific innovation, and a deep commitment to their community. Sira believes in the therapeutic potential of cannabis and works diligently to ensure consistent, safe access to premium products for both medical patients and adult consumers.Social responsibility forms a crucial pillar of their mission. As founding members of CultivatED, they demonstrate their commitment to social justice by focusing on equity for those disproportionately harmed by cannabis prohibition. Through partnerships with organizations like the Community Action Agency of Somerville, they continue to enact positive change throughout Massachusetts.Sira maintains their dedication to these values even as they've grown under the AYR Wellness umbrella, ensuring that their original mission of elevating cannabis standards remains at the forefront of everything they do.

At Calm Effect, we're impressed by Sira Naturals' unwavering commitment to quality in every aspect of their operation. Their scientific approach to cultivation creates consistently excellent products that our customers can rely on time after time.What truly sets Sira apart is their pioneering spirit. As Massachusetts' first licensed adult-use cultivator and the first unionized cannabis company in the state, they've consistently led the way in establishing higher standards for the industry. Their journey from medical-only to serving both medical patients and adult consumers demonstrates their ability to evolve while maintaining their core values.We appreciate Sira's dedication to social justice through initiatives like CultivatED and their community partnerships. These efforts show they're not just in the cannabis business—they're working to create a more equitable industry.For deal-seekers, Sira offers exceptional value through high-quality products that deliver consistent effects. Their scientific approach means you're getting precisely crafted cannabis that provides reliable results every time, making them a smart choice for both new consumers and cannabis connoisseurs alike.