NETA operates as a fully vertically integrated cannabis company with retail locations in Brookline and Northampton, plus cultivation and processing facilities in Franklin. The company employs over 450 individuals and produces more than 250 unique SKUs, serving both medical patients and recreational customers throughout Massachusetts.The brand offers an extensive product portfolio across all major cannabis categories. Under the NETA brand, they maintain a large strain variety cultivated to treat a broad range of patient conditions. Their specialized product lines include Allay Brand topicals featuring lotions crafted with concentrated cannabis extract, and Float & Galileo concentrates that are purified and measured for easier dosing, with Galileo being their premium line of live concentrates made from flash-frozen, fresh plant material to lock in flavorful terpenes and cannabinoids.NETA prioritizes safety and security through controlled access facilities, live check-in systems, RFID-enabled employee access with biometric controls, and comprehensive operational compliance policies. The company also partners with numerous social equity brands and minority-owned businesses throughout Massachusetts.

NETA's journey began in 2009 when industry pioneers recognized the need for high-quality medical cannabis in Massachusetts. Founded by visionaries whose roots in regulated cannabis date back over a decade, NETA quickly established itself as a leading force in the Bay State's emerging cannabis landscape.The company made history in November 2018 when its Northampton dispensary became one of the first two locations to sell recreational marijuana on the East Coast, serving thousands of customers and generating $2.2 million in combined revenue during the first week alone. This milestone moment marked the beginning of legal adult-use cannabis sales in Massachusetts.In January 2019, NETA was acquired by Surterra Wellness (now Parallel) in one of the largest cannabis industry transactions to date. This partnership provided NETA with additional resources while maintaining its commitment to Massachusetts patients and customers. Under Parallel's ownership, NETA has continued to expand its operations while preserving the local management and community partnerships that made it a trusted name in Massachusetts cannabis.

NETA's mission centers on being "a passionate group of patient advocates, experienced cannabis professionals, industry leaders and philanthropists" who provide patients and customers in Massachusetts with first-rate marijuana therapies. The company has built its foundation on improving the quality of patients' lives through personalized care and excellence in the art and science of medical marijuana.Under parent company Parallel, NETA has committed to making the cannabis industry more equitable by dedicating resources to advocate for fundamental changes while directly bringing about meaningful change. They've partnered with Black CannaBusiness to create the CEO Intensive program, a national education series designed to increase minority ownership in the cannabis industry and provide tools for long-term success. Operational compliance remains NETA's top internal corporate value, with some of the most comprehensive policies and procedures in the industry.

At Calm Effect, we appreciate NETA's authentic commitment to both cannabis excellence and social responsibility. As true industry pioneers since 2009, they've consistently pushed boundaries while maintaining unwavering quality standards. What sets NETA apart is their genuine dedication to patients and customers—customers consistently praise their knowledgeable staff who provide excellent recommendations and ensure all sale prices are properly applied.Their extensive partnerships with social equity brands and minority-owned businesses demonstrate real commitment to industry diversity beyond just talking points. For deal-seekers, NETA consistently offers competitive pricing and regular promotions that staff actively help customers take advantage of. Their diverse product lineup—from the therapeutic Allay topicals to innovative Galileo live concentrates—ensures options for every preference and budget. With three convenient Massachusetts locations and reliable inventory, NETA makes premium cannabis accessible while maintaining the personal touch that built their reputation over 15+ years in the industry.