Midnight Roots

Midnight Roots was founded in 2014 by Jake Greba, a passionate cultivator who successfully transitioned from Michigan's legacy market to the licensed cannabis industry. What started as a craft cultivation operation in Jackson, Michigan, has evolved into a multi-award-winning brand known for exceptional genetics and premium products.The company's journey is marked by significant achievements, including High Times Cannabis Cup victories, with their signature strain Catfish taking 1st Place in the 2014 High Times Cup. Their Dark Cherry CBD Midnight Bar earned a Top 10 spot at the 2017 Michigan Cannabis Cup, while they've been recognized as Best Edibles in Michigan for both 2019 and 2020.Built on a foundation of competitive growing and extract artistry, Midnight Roots represents a multi-generational legacy in cannabis culture. Their collaborative approach has earned them recognition in prestigious competitions, including a 2nd place finish at the 2019 Detroit Cannabis Cup. From humble beginnings to industry recognition, Midnight Roots has consistently delivered championship-level genetics and products that honor cannabis traditions while pushing the craft forward.

Midnight Roots operates as a premier craft cannabis brand offering premium genetics, artisanal chocolate edibles, and award-winning flower throughout Michigan. Their products are available at dispensaries across Michigan, including Pleasantrees, Pure Options, and Amazing Budz locations.The brand's product portfolio centers on three core categories: premium cannabis seeds featuring legendary OG strains and unique genetics, artisanal Midnight Bar chocolates available in 15 distinct flavors, and their newer Full Moon chocolate discs. Each chocolate bar contains 200mg THC and is crafted with whole ingredients, representing their commitment to quality and consistency.Their genetics collection showcases exceptional strains like Catfish, described as a "Michigan legend" with sweet, swampy, gassy characteristics, and Howling Diablos, inspired by Detroit's blues heritage. Midnight Roots maintains rigorous quality standards, with all products fully tested twice through MMFLA and licensed through Choice Laboratories in Jackson, Michigan. Beyond cannabis products, they offer cutting-edge cannabis apparel, creating a complete lifestyle brand experience for cannabis enthusiasts.

At Midnight Roots, our core mission revolves around being a community-driven, quality-focused brand with deep roots in cannabis culture. We're committed to ensuring that only top-tier cannabis makes our lineup – if we wouldn't enjoy it ourselves, you won't find it in our collection.Our values center on honoring the pioneering spirit of the industry while paying tribute to the legacy of those who paved the way before us, including the cherished memory of our founder's father. We believe in making competitively priced yet high-quality marijuana products, reflecting our understanding that quality should never be compromised.Our commitment extends to education and responsible consumption, ensuring our community understands how to enjoy cannabis safely and effectively. We're dedicated to expanding our reach beyond Michigan, planning to introduce our distinct genetics and products to new markets while maintaining the excellence and innovation that defines us.