Houseplant

Houseplant was born from the creative minds of Seth Rogen and Evan Goldberg, who spent nearly a decade carefully planning their entry into the cannabis industry before officially launching in 2019. What began as a partnership with Canopy Growth in Canada blossomed into an independent lifestyle brand that expanded to the United States in March 2021, starting in California.The duo's passion for cannabis and design merged seamlessly to create a company that approaches the plant with reverence and removes the stigma surrounding it. Seth, a skilled ceramicist, infused his artistic talents into many of the brand's home goods designs, creating pieces that are as beautiful as they are functional.Houseplant has consistently evolved, growing from a cannabis cultivator to a comprehensive lifestyle brand. In late 2024, they expanded their product line with THC-infused sparkling waters, proving their commitment to innovation. Throughout its journey, Houseplant has remained dedicated to its vision of treating cannabis with the respect it deserves while creating products worthy of being proudly displayed in people's homes.

Houseplant currently offers cannabis products exclusively in California, where consumers can purchase their premium flower and pre-rolled joints. Their signature cannabis strains, all named after weather systems (a nod to Pineapple Express), include varieties like Diablo Wind, Pink Moon, and Pancake Ice, which are carefully curated by Seth and Evan themselves to ensure exceptional quality.Beyond cannabis, Houseplant has created an impressive collection of "Housegoods" – thoughtfully designed accessories and home items available nationwide. These products include ceramic ashtrays, table lighters, rolling trays, and even vinyl record collections curated to enhance the cannabis experience. In December 2024, they expanded into beverages with their line of THC-infused sparkling waters in four flavors, available in select markets through Total Wine & More and their direct-to-consumer website.What sets Houseplant apart is their meticulous attention to design, blending vintage aesthetics with modern functionality. Each product embodies their philosophy that items for cannabis enjoyment should be beautiful enough to display prominently in your home, breaking away from the need to hide smoking accessories.

Houseplant's core mission is to enhance people's lives through the creation of original cannabis and lifestyle products, with the goal of being proudly invited into everyone's home. We are committed to treating cannabis with the reverence it deserves and removing the long-standing stigma surrounding it.At the heart of our values is the acknowledgment that cannabis prohibition has historically targeted minority communities unfairly. We actively support organizations working toward cannabis policy reform, expungement of minor cannabis offenses, and restorative justice. Our social responsibility initiatives include partnerships with Cannabis Amnesty in Canada and various advocacy groups in the United States.We believe in creating an inclusive cannabis culture that celebrates both the plant itself and the lifestyle surrounding it. Our commitment to quality, thoughtful design, and social impact drives everything we do as we work to redefine what it means to participate in cannabis culture without stigma.