HillFire

HillFire emerged from the hills and hollers of West Virginia in 2021, born from a partnership between two proudly local companies: Tariff Labs, founded by David Heeter of Spencer, and Mountaineer Relief, established by Michael Clark of Pleasants County. These West Virginia natives joined forces with Ohio-based Firelands Scientific to create something special - a truly homegrown medical cannabis operation.The founders embarked on this journey with a clear purpose: to provide high-quality, natural alternatives to synthetic medicines while creating meaningful jobs in their home state. Their initial $12 million investment established a state-of-the-art 37,500-square-foot cultivation and processing facility in Millwood, Jackson County, creating over 100 jobs for local residents.What began as a vision for locally-grown medical cannabis has blossomed into one of West Virginia's premier cannabis operations. The team expanded throughout the state under The Landing dispensary brand, opening locations strategically positioned to serve patients across West Virginia.HillFire's growth represents more than business success—it embodies Appalachian values of resilience and community. By bringing "the fire" to challenges with grit and determination, this homegrown operation has quickly established itself as a trusted name in West Virginia's medical cannabis program.

HillFire operates as West Virginia's only locally owned and grown medical cannabis company, with products available through The Landing dispensaries across the state. Their operations span from cultivation to processing to retail, ensuring complete quality control throughout the supply chain.Their product lineup demonstrates a commitment to purity and effectiveness. HillFire's cannabis flower is thoughtfully selected, hand-finished, and slow-cured to maximize each strain's unique characteristics. Their vape cartridges feature 100% pure cannabis oil formulated with house-grown, strain-specific terpenes extracted through CO2 processing—with absolutely no additives or fillers. Patients particularly appreciate their innovative Matchbox Battery, a sleek, breath-activated device that delivers smooth, clean vapor.Beyond inhalation products, HillFire offers tinctures crafted from premium flower extract combined with MCT oil and natural peppermint. Their pre-ground cannabis flower starts as whole buds—never trim—ensuring consistency and even vaporization.HillFire maintains strict quality standards throughout their operation. Their small-batch approach allows for meticulous attention to detail, while their cutting-edge facility combines the best of nature, science, and technology. By growing locally in West Virginia soil, they're able to deliver exceptionally fresh products to patients, ensuring maximum therapeutic benefit with every purchase.

HillFire's mission centers on providing patients with high-quality, sustainably produced medical cannabis while making the experience accessible and trustworthy. Their core purpose—to offer natural alternatives to synthetic medications—particularly resonates in West Virginia, a state deeply impacted by the opioid crisis.The company operates on values of resilience, authenticity, and community uplift—qualities deeply rooted in Appalachian culture. "Bringing the fire" represents their commitment to tackling challenges with determination and "doing what is right no matter the sacrifice."HillFire is dedicated to patient education, helping individuals understand, select, and properly use cannabis products. They believe informed patients achieve better outcomes, and their knowledgeable staff prioritizes this educational component.Beyond medicine, HillFire demonstrates commitment to their home state through job creation, supporting local economies, and providing sustainable career opportunities in an emerging industry—transforming West Virginia's agricultural heritage into a foundation for its future.