Highway Hotel operates as one of Good Day Farm's standout brands, alongside Good Omen, Ice VII, and TANK, serving customers across Arkansas, Louisiana, Missouri, and Mississippi through 38 licensed dispensaries. The brand focuses primarily on premium cannabis flower, leveraging Good Day Farm's extensive cultivation expertise and state-of-the-art growing facilities.Highway Hotel products are cultivated in Good Day Farm's advanced facilities, including a massive 106,000 square foot cultivation and processing facility in Columbia, Missouri, representing a $35.1 million investment. The brand benefits from Good Day Farm's rigorous quality standards, with each strain carefully rated on terpene profile, cannabinoid content, taste, smell, appearance, bud size, and potency.Good Day Farm's cultivation team divides their flower into three tiers of high-quality hand-trimmed cannabis, ensuring Highway Hotel products meet the highest standards. The brand represents Good Day Farm's commitment to exceptional genetics and expert cultivation techniques, offering cannabis flower that's rich in cannabinoids and terpenes. Highway Hotel products are available through Good Day Farm's retail network and partner dispensaries throughout the Southern United States.
Highway Hotel emerged as part of Good Day Farm's impressive brand portfolio when the company was founded in 2020 by CEO Terence "Terry" Fitch. Fitch brought decades of Fortune 100 experience from Coca-Cola and expertise from the hydroponics industry to create Good Day Farm, quickly establishing it as a leading cannabis company in the South.The Highway Hotel brand benefits from Fitch's revolutionary cultivation techniques developed in Colorado, including the famous "three-a-light" method and "schwazzing" practices that transformed cannabis cultivation worldwide. Good Day Farm made history in January 2023 with Mississippi's first legal medical cannabis sale, featuring their premium flower.Since its 2020 founding, Good Day Farm has raised $106 million and grown to 2,200 employees, establishing Highway Hotel as part of an award-winning portfolio. The company now operates 38 licensed dispensaries across four states (Arkansas, Louisiana, Missouri, and Mississippi) and recently opened the South's largest medical cannabis dispensary in Lake Charles, Louisiana. Highway Hotel represents the culmination of world-class genetics, expert cultivation, and Southern hospitality.
Highway Hotel shares Good Day Farm's core mission: to help people feel good by cultivating world-class genetics with expert care and providing exceptional cannabis flower to patients and customers. The brand is committed to delivering premium cannabis experiences that honor Good Day Farm's motto of "Good People, Good Cannabis, Good Days."Highway Hotel believes in the power of plants to help people feel good, using cutting-edge technology and hands-on care to grow cannabis packed with cannabinoids, terpenes, aroma, and flavor. Every strain undergoes rigorous evaluation to meet strict standards, ensuring only the best cannabis makes it into Highway Hotel products.The brand is dedicated to supporting communities through local philanthropy, including collaborations with organizations like Realm of Caring and Last Prisoner Project. Highway Hotel strives to destigmatize medical cannabis consumption across the South while maintaining unwavering quality standards and exceptional customer service.
At Calm Effect, we're impressed by Highway Hotel's foundation of proven cultivation expertise and commitment to quality. The brand benefits from CEO Terry Fitch's revolutionary growing techniques that literally changed how cannabis is cultivated worldwide, including the famous "three-a-light" method. This isn't just marketing – it's measurable innovation that translates to better products.What sets Highway Hotel apart is their systematic approach to quality control. Each strain is scientifically evaluated across multiple criteria including terpene profiles, cannabinoid content, and potency before making it to market. For deal-seekers, this means consistent quality you can trust, whether you're buying their premium tier or value options.As part of Good Day Farm's 38-dispensary network across four Southern states, Highway Hotel offers excellent availability and competitive pricing. Their focus on cannabis flower means they've perfected their craft in one category rather than spreading thin across multiple product types. When you see Highway Hotel deals on Calm Effect, you're getting products from cultivators who've mastered their art.