Headliners operates exclusively in Massachusetts, available at all Ethos dispensaries and select retail partners throughout the state. The brand specializes in premium prerolls organized around three distinct categories: The Opener (sativa-dominant for jumpstarting your day), hybrid blends for in-between moments, and The Showstopper (indica-heavy for unwinding).Each Headliners profile comes in two convenient SKU options: single one-gram packages (1x1g) and two half-gram rolls (2×0.5g). This flexibility allows consumers to choose between solo sessions or shareable experiences. The prerolls are meticulously crafted from premium cannabis flowers, ensuring consistent, high-quality experiences with smooth, flavorful smoke.As part of the Ethos Cannabis portfolio alongside Natural Selections, Eleven, and Meigs County brands, Headliners maintains the company's commitment to quality while serving both recreational and medical consumers. The brand's strain selection includes classic favorites and unique cultivars, all designed to deliver specific effects that align with different parts of your day.

Headliners launched in November 2022 as Ethos Cannabis's newest brand, specifically designed for Massachusetts consumers who demand quality and convenience. Born from Ethos's commitment to helping people feel better through cannabis, this "ritual styled" preroll line was developed with three distinct dayparts in mind - morning, midday, and evening consumption.The brand leverages premium strains from Ethos's homegrown Natural Selections line to create new strain combinations that deliver on desired effects. From the beginning, Headliners has focused on bringing both familiar favorites and unique varieties to Massachusetts dispensaries. While offering tried-and-true strains like GMO and Kush Mints, they also introduced varieties unique to their cultivation like Pura Vida and Dulce de Uva.Since its launch, Headliners has expanded beyond Ethos's own dispensaries to select retailers across Massachusetts, establishing itself as a go-to choice for consumers seeking expertly crafted prerolls. The brand represents Ethos's evolution from a multi-state operator into a company that creates distinct product lines tailored to specific consumer needs and preferences.

Headliners exists to deliver quality and convenience to cannabis consumers who expect both from their preroll experience. The brand's mission centers on being "the party essential" - ready for when you get the show on the road, designed for every occasion to help you elevate your session and be the star that you are.Built on Ethos Cannabis's foundation of helping people feel and live better through their experiences with cannabis, Headliners provides convenient access to expertly crafted joints that satisfy repeatedly. The brand serves as an educational tool for retailers, helping consumers understand the differences between sativa and indica species and how they influence energy and cognitive function throughout the day.Whether you're seeking a tranquil solo session or a calming moment to share, Headliners is committed to infusing your cannabis experience with the right effects for the right time.

At Calm Effect, we're impressed by Headliners' thoughtful approach to preroll design. What sets them apart is their "staged series" concept - creating specific blends for morning, midday, and evening that appeal to both experienced customers and newcomers to cannabis. This makes it incredibly easy for deal-seekers to find exactly what they need for any time of day.We appreciate that they bring both familiar strains and unique varieties, ensuring there's something for everyone whether you want something new or a classic. The dual packaging options (1g solo or 2×0.5g shareable) show they understand different consumption preferences, while their commitment to using premium flower from their own cultivation ensures consistent quality.Customer reviews consistently praise the taste and quality, with one describing their prerolls as having "different levels of highness" - exactly what cannabis consumers want from a premium brand. For deals hunters, Headliners offers reliable quality at competitive prices across Massachusetts.