EVOL by Future operates as an ultra-premium cannabis brand spanning multiple states through strategic partnerships with leading cultivators and dispensaries. The brand focuses on delivering high-quality flower, pre-rolls, hash-holes, and innovative vape products that meet the highest industry standards.Product offerings include strain-specific selections like the popular "Notorious" (a GMO x GMO TK Skunk cross testing at 24-27% THC), "Strawberry Side Piece," and signature collaborations such as the EVOL x dompen vape line. Each product undergoes rigorous small-batch cultivation and curing processes to ensure premium quality and consistent effects.The brand operates through carefully selected retail partners including House of Dank locations across Michigan, Legacy Cannabis in Illinois, Strain Stars in New York, and Redwood in Nevada. EVOL maintains strict quality control standards while expanding into new markets, ensuring every product reflects Future's artistic vision and commitment to excellence.Distribution continues to grow through Carma HoldCo's extensive network spanning 100,000+ retailers across 40 states and 17 countries, bringing luxury cannabis experiences to consumers nationwide while maintaining the authenticity that defines the brand.
EVOL by Future launched in May 2023 as the cannabis venture of four-time GRAMMY Award-winning artist Future, developed in partnership with global branding powerhouse Carma HoldCo. The brand name draws inspiration from Future's acclaimed 2016 album "EVOL," symbolizing progression and innovation within the cannabis community.Since its California debut, EVOL has rapidly expanded across multiple states including Michigan, Illinois, New York, Nevada, and New Mexico. The brand has partnered with respected operators like House of Dank in Michigan, Legacy Cannabis in Illinois, and Redwood in Nevada to ensure consistent quality and authentic experiences.Future's deep connection to cannabis culture, evident throughout his musical career spanning over 30 billion streams, brings authenticity to every product. His artistic vision merged with Carma HoldCo's expertise has created a brand that resonates with both hip-hop culture and cannabis connoisseurs. The partnership leverages Future's massive platform to educate consumers about plant-based medicine while delivering premium products that reflect his commitment to excellence and innovation.
EVOL by Future's mission centers on enlightening the world through different perspectives and experiences, extending Future's artistic vision from music into premium cannabis. The brand strives to build a lifestyle that resonates within communities while delivering exceptional products to fans and cannabis enthusiasts globally.At its core, EVOL champions education about plant-based medicine, leveraging Future's influential platform to break down stigmas and promote responsible cannabis use. The brand upholds the highest standards of quality and authenticity, ensuring every product reflects Future's personal connection to cannabis culture and his commitment to excellence.EVOL believes in creating meaningful connections between artistry and cannabis, offering consumers a glimpse into Future's world through sensational products. The brand stands committed to innovation, community engagement, and providing access to premium cannabis experiences that honor both the plant and the culture surrounding it.
At Calm Effect, we're genuinely impressed by EVOL's authentic approach to celebrity cannabis branding. Unlike many celebrity ventures that feel disconnected, Future's deep roots in cannabis culture shine through every product. His decades-long relationship with the plant, evident in his music and personal journey, creates an authenticity that's impossible to fake.The brand's commitment to quality is remarkable—small-batch cultivation, rigorous testing, and partnerships with respected operators like House of Dank and Legacy Cannabis ensure consistent excellence. We particularly appreciate their strain-specific approach, offering unique genetics like "Notorious" that you won't find elsewhere.EVOL consistently delivers competitive pricing for premium products, making luxury cannabis accessible to deal-seekers. Their rapid expansion across multiple states means more opportunities for our customers to access these exceptional products. When you choose EVOL, you're not just buying cannabis—you're experiencing the artistic vision of one of hip-hop's most innovative voices.