Etain operates dispensaries across New York in Manhattan, White Plains, Kingston, and Syracuse, serving both medical and adult-use customers. The company maintains vertical integration with cultivation facilities in the pristine Adirondacks, where they grow their premium cannabis using state-of-the-art indoor techniques.Etain's signature product line includes four proprietary strains—Dolce, Mezzo, Balance, and Forte—each formulated with specific CBD and THC ratios to ensure excellent product consistency. The company offers a comprehensive range of products including flower, vapes, capsules, and tinctures. As part of FLUENT Cannabis, Etain now features the KNACK brand, a premium flower line with strains like Poddy Mouth, Burnt Orange, Mimosa EVO, and Strawberry Lemonade.Etain's flagship Manhattan location spans 5,000 square feet and features a living green wall, airy mezzanine, and retreat space designed to create a welcoming atmosphere. Their brand mantra, "Take a Moment," encourages customers to prioritize health and wellness by pausing to enjoy life's simple pleasures.
Etain Health was founded in 2015 by the Peckham family—Amy, Hillary, and Keeley—as one of New York's original five licensed medical cannabis operators. The company was created in honor of their matriarch, Frances "Granny Fanny" Keeffe, after witnessing firsthand the strength and comfort medical cannabis provided during her battle with ALS. Named after a major figure in Irish mythology known as the original strong female protagonist, Etain's story embodies perseverance and transformation.As New York's only women-founded, vertically integrated cannabis company, Etain remained the last independent among the state's medical cannabis businesses until a significant evolution occurred. In 2022, RIV Capital acquired Etain for $247 million, recognizing the potential of women-led brands in cannabis. Most recently, in December 2024, FLUENT Cannabis (formerly Cansortium) completed its acquisition of RIV Capital, bringing Etain into a larger multi-state platform while maintaining the brand's commitment to quality and the Peckham family's continued leadership in preserving the Etain ethos.
Etain is committed to manufacturing clean, safe, and consistent medical and recreational cannabis products that make a genuine difference in people's lives. The company's foundation is built on compassion and personal experience, having witnessed the therapeutic benefits of cannabis for patients facing serious health challenges.Through their "Take a Moment" philosophy, Etain encourages patients and customers to prioritize their health and wellness, reflecting on their journey and embracing life's beauty. The brand maintains a commitment to supporting diverse, women-owned businesses, featuring products from local health and wellness brands alongside their cannabis offerings.As women leaders in cannabis, Etain is dedicated to creating spaces for women in the industry and cultivating the highest quality cannabis through sustainable practices. Every product reflects their unwavering dedication to patient care, quality standards, and community wellness.
At Calm Effect, we're impressed by Etain's authentic origin story and unwavering commitment to quality. Unlike many cannabis companies, Etain was born from genuine compassion—a family's determination to help others access the relief they witnessed firsthand. That authenticity shines through in everything they do.Their Adirondack cultivation facility produces consistently exceptional cannabis, with proprietary strains engineered for specific therapeutic effects. We appreciate their vertical integration, which ensures quality control from seed to sale. The thoughtful retail environments, especially the flagship Manhattan location with its living green wall and retreat spaces, create an elevated shopping experience that respects both medical patients and recreational consumers.As New York's only women-founded cannabis company since 2015, Etain brings valuable perspective to an industry still seeking diversity. Their deals offer genuine value on premium products, making high-quality cannabis accessible to more New Yorkers.