Choice

Choice Labs emerged onto Michigan's cannabis scene in 2017 as one of the state's first vertically integrated cannabis producers. Founded by automotive industry veteran Wes Lutz, the company quickly established itself on a sprawling 10-acre campus in Jackson, Michigan. What began as a family-owned medical marijuana operation rapidly expanded to serve both medical patients and recreational consumers across the state.The company reached a significant milestone in 2019 when it formed a strategic joint venture with Dixie Brands to bring their extensive line of cannabis-infused products to Michigan consumers. This partnership allowed Choice to diversify its offerings while maintaining its commitment to quality and compliance with state regulations.Over the years, Choice has grown from a modest operation to one of Michigan's largest cannabis processors, employing dozens of skilled workers and developing proprietary extraction techniques. The brand's evolution reflects Michigan's own journey in the cannabis space – pioneering, resilient, and focused on meeting consumer needs with innovative products crafted to the highest standards.

Today, Choice operates as a premier cannabis processor headquartered in Jackson, Michigan, maintaining its position as one of the largest cannabis manufacturing operations in the state. Their production facility utilizes sophisticated CO2 extraction techniques that prioritize cleanliness, safety, and versatility in creating consistent cannabis extracts.Choice's product portfolio spans multiple categories and brands, including their flagship CHOICE edibles, particularly their best-selling THC gummies that have earned them a consistent second-place ranking in Michigan's competitive edible market. Their family of brands includes Crude Boys flower and concentrates, Drip vapes, Cannabis PM sleep aids, Quantum Energy, and Mojo Chocolates, offering consumers a comprehensive range of consumption options.The company maintains strict quality control and safety testing protocols for all products, ensuring compliance with Michigan's regulatory requirements. Through their multiple provisioning centers and partnerships with dispensaries statewide, Choice has established an effective distribution network that makes their products accessible to cannabis enthusiasts across Michigan, from medical patients seeking therapeutic benefits to recreational users looking for premium experiences.

At Choice Labs, the mission centers on providing Michigan consumers with access to premium cannabis products that deliver consistent experiences through innovative formulations. They believe in offering options that cater to diverse consumer needs – whether for wellness, recreation, or relief – without compromising on quality or safety.The company values transparency in their processes and ingredient sourcing, understanding that consumers deserve to know exactly what goes into the products they enjoy. This commitment extends to rigorous testing and quality assurance that exceeds state requirements, ensuring that every product bearing the Choice name meets their exacting standards.Choice remains dedicated to the communities they serve, creating local employment opportunities and contributing to Michigan's economic growth through responsible business practices. As cannabis acceptance continues to evolve, they aim to be at the forefront of industry innovation while maintaining their reputation for reliability and excellence that Michigan consumers have come to trust.