Attune specializes in premium cannabis topicals that deliver targeted therapeutic relief with two flagship products: Attune Hydrating Lotion and Attune Muscle Freeze. The Hydrating Lotion is an unscented, lightweight, non-greasy formula perfect for daily use, while Muscle Freeze uses cooling menthol to deliver soothing relief for aches and pains.Available in various formulations including 1:1 CBD/THC ratios and potencies ranging from 50mg to 100mg, Attune products blend the anti-inflammatory properties of both cannabinoids to keep skin hydrated while providing analgesic benefits. The brand has established a strong market presence in Massachusetts, consistently ranking in the top four topical cannabis brands across multiple months in 2024.Attune products are widely available throughout Massachusetts dispensaries, from Cape Cod to Worcester, making premium therapeutic topicals accessible to both medical patients and adult-use consumers. Whether packed in a weekend bag for post-ski relief or kept bedside for daily hand care, Attune delivers extended therapeutic benefits compared to non-infused alternatives.
Attune's story begins with Cultivate, one of Massachusetts' most historic cannabis companies. Founded in Leicester in 2017, Cultivate made history on November 20, 2018, when it became one of the first two adult-use marijuana dispensaries on the East Coast. The company's first recreational customer was Stephen Mandile, an Iraq War veteran and medical marijuana advocate, marking a pivotal moment in ending decades of prohibition.As a fully integrated cannabis company, Cultivate quickly expanded beyond its historic Leicester location to include dispensaries in Framingham and Worcester. The company's success culminated in 2023 when Chicago-based Cresco Labs acquired Cultivate for up to $158 million, recognizing the brand's pioneering role in Massachusetts cannabis.Throughout this growth, Attune emerged as Cultivate's premium topical line, designed specifically for therapeutic relief. The brand reflects Cultivate's commitment to communities disproportionately impacted by cannabis prohibition, while building on the company's reputation for quality and innovation that helped establish Massachusetts as a leader in legal cannabis.
Attune's mission centers on making premium therapeutic cannabis topicals accessible to everyone seeking natural relief from everyday aches and skin care needs. The brand is committed to producing unscented, non-greasy formulations that seamlessly integrate into daily wellness routines without compromise.Building on Cultivate's founding values, Attune maintains a strong commitment to supporting communities disproportionately impacted by cannabis prohibition, ensuring that the benefits of legal cannabis reach those who need them most. The brand prioritizes consistency and quality in every product, from ingredient sourcing to final testing.Attune believes therapeutic relief shouldn't require sacrifice – whether that's dealing with strong odors, greasy textures, or unpredictable effects. By focusing exclusively on topicals, the brand delivers targeted solutions that respect users' lifestyle needs while providing the anti-inflammatory and analgesic benefits that make cannabis topicals uniquely effective for localized relief.
At Calm Effect, we're impressed by Attune's no-nonsense approach to cannabis topicals. Their consistent top-four ranking in Massachusetts' competitive topicals market speaks to real consumer loyalty and product effectiveness. What sets Attune apart is their understanding that therapeutic products shouldn't disrupt your day – their unscented, non-greasy formulations mean you can apply them anywhere, anytime.The extended relief duration compared to non-infused alternatives makes these products exceptional value for deal-seekers. We particularly appreciate their dual-product approach: daily hydration and targeted muscle relief cover most topical needs without overwhelming choices.Attune's heritage as part of Massachusetts cannabis history gives us confidence in their quality standards and commitment to the industry. For customers seeking reliable, discreet therapeutic relief, Attune delivers proven results from a trusted source. Their products consistently show up in our members' repeat purchases, which tells us everything about their effectiveness.