Medical Marijuana Super Bowl Ad Update

CBS Rejects Super Bowl Ad for Medical Marijuana

CBS has rejected a Super Bowl advertisement that made a case for medical marijuana. Acreage Holdings, a cannabis cultivator, processor, and dispenser for medical marijuana, has produced a minute long ad that shows three people suffering from health issues.

Acreage Holdings is reporting that its marketing agency sent storyboards for the ad to the network and received a return email that said “CBS will not be accepting any ads for medical marijuana at this time.” CBS has since explained that under CBS broadcast standards it does not current accept cannabis-related advertising.

“It’s a public service announcements really more than it is an advertisements,” said Harris Damashek, Acreage’s Chief Marketing Officer. “We’re not marketing any of our products or retail in this spot”,

An unfinished version of the 60-second ad can be seen here

Read more at: https://www.usatoday.com/story/sports/Ad-Meter/buzz-meter/2019/01/22/super-bowl-cbs-rejects-ad-benefits-medical-marijuana/2639175002/