Medical Marijuana Super Bowl Ad Update

Medical Marijuana Super Bowl Ad UpdateMedical Marijuana Super Bowl Ad Update

Medical Marijuana Super Bowl Ad Update

CBS Rejects Super Bowl Ad for Medical Marijuana

CBS has rejected a Super Bowl advertisement that made a case for medical marijuana. Acreage Holdings, a cannabis cultivator, processor, and dispenser for medical marijuana, has produced a minute-long ad that shows three people suffering from health issues.

Acreage Holdings is reporting that its marketing agency sent storyboards for the ad to the network and received a return email that said: “CBS will not be accepting any ads for medical marijuana at this time.” CBS has since explained that under CBS broadcast standards it does not currently accept cannabis-related advertising.

“It’s a public service announcement really more than it is an advertisement,” said Harris Damashek, Acreage’s Chief Marketing Officer. “We’re not marketing any of our products or retail in this spot”.

“We’re not particularly surprised that CBS and/or the NFL rejected the content,” Acreage president George Allen said. “And that is actually less a statement about them and more we think a statement about where we stand right now in this country.”

Allen said the issue is that 30 states and the District of Columbia allow varying forms of marijuana use while the federal government classifies marijuana as a Schedule I drug under the Controlled Substances Act.

An unfinished version of the 60-second ad can be seen here

Read more.

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